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Wednesday, April 22, 2009



Wednesday, April 22 - Saturday, April 25
Square One Centre Court

In honour of Earth Day, Square One Shopping Centre is collecting previously used denim and having it recycled into ecologically friendly home insulation. The insulation will be donated to Habitat for Humanity for the construction of their first Mississauga home set to break ground this April.

‘Project Denim’ is a four-day denim drive beginning on Earth Day on Wednesday April 22, 2009 - Saturday April 25, 2009 in Centre Court.

To thank visitors for their used denim donation, they will receive a Project Denim Gift Package containing:

• A $5 Gold Square One gift certificate *

• Discount coupons from selected SQ1 retailers

• An environmentally-friendly product sample

*One $5 Gift Certificate per person/per family/per day/while supplies last. Only 1000 Gift certificates to be given away. eg: If you donate 10 pairs of jeans per day, you will only receive one $5 gift certificate

Show times:
Wednesday April 22
12:30 pm

Thursday and Friday April 23 - 24
7 pm

Saturday April 25
12 noon and 2 pm

Erika Larva (Producer of Toronto’s LG Fashion Week Shows), will present mesmerizing “Still Modelling” Denim Fashion Shows twice daily in Centre Court. Two one-hour shows will feature five live models “frozen like mannequins” sporting the latest looks in denim and footwear from Square One retailers.

Before each show there will be a fabulous dance ensemble to entertain you. Janet L. Castillo, has recently moved back to Toronto from working in LA with such stars as Jennifer Lopez, Christina Milian, JoJo and more. Janet will be choreographing the dance section for this show.

Denim by the Decade:
Did you know? In the 40’s jeans were for work wear only and called “waist overalls.” In the 50’s and 60’s jeans became the official uniform of rebellion as per Marlon Brando and James Dean. In the 70’s wide, flared bell-bottoms were popular, and in the 80’s ripped, frayed and torn jeans were a normal sight. Now in 2009, we see a cradle to cradle use for our cotton denim that not only keeps it out of landfill, but gives it a new life ensuring our homes are energy efficient.

Be sure to check out the Retrospective Denim Showcases featuring a fascinating historical look at denim through the years.


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